Terms of Service

Agreement and operator

By accessing or using Ambrogio (the “Service”) you agree to these Terms of Service (“Terms”). If you do not agree, do not use the Service. These Terms are a binding agreement between you and BlackBear S.r.l.(“we”, “us”), which operates Ambrogio at ambrogio.app.

Service provider:
BlackBear S.r.l. · Via Adeodato Ressi 12, 20125 Milan (MI), Italy
Share capital €10,000.00 fully paid-up · Milan Monza Brianza Lodi Company Register · REA MI-2808919 · VAT/Tax ID IT14810280967
Contact: hello@blackbear.so

The Service and the private beta

Ambrogio is a personal marketing and growth assistant. It watches the channels you connect, drafts posts and replies in the voice of each of your brands, and delivers a morning brief, including on WhatsApp.

Ambrogio is in private beta, available by invitation to a small number of users. During the beta, features change, break and disappear without notice, and the Service may be interrupted or reset. We do not currently charge fees. If we introduce paid plans we will tell you beforehand and update these Terms; you will not be charged without agreeing to it.

Accounts

• Access requires an account, created by invitation. Sign-in is handled by our authentication provider, Clerk.
• You must be at least 16 years old and give us accurate information.
• You are responsible for your account and everything done through it. Do not share your credentials, and tell us promptly at hello@blackbear.so if you suspect unauthorised access.

AI-generated drafts and your approval

Ambrogio uses artificial intelligence (Anthropic's Claude models) to generate briefs, post ideas and drafts. AI output can be wrong, off-brand, out of date or inappropriate.

• You review and approve. Ambrogio produces drafts. Nothing is published to a connected channel until you have reviewed and approved it, either to publish straight away or at a time you schedule.
• You are responsible for what you publish.Once you approve a draft, it is your content. You are responsible for its accuracy, for having the right to use any material in it, and for complying with the law and with each platform's rules.
• Do not treat AI output as professional, legal, financial or medical advice, and do not rely on it without your own judgement.
• Ambrogio learns from the drafts you approve, edit or skip, to improve later drafts for your account. We do not use your content to train AI models.

Connected third-party accounts

Ambrogio works with accounts and services you connect, including LinkedIn, Reddit, X and WhatsApp (via Meta's WhatsApp Cloud API). It is not affiliated with, sponsored or endorsed by any of them.

• Their terms apply too.Your use of each connected service remains subject to that service's own terms, developer rules and policies, and you must comply with them. Ambrogio may only do on a platform what the platform and your connection allow.
• Your authority. Connect only accounts you own or are authorised to manage. Where you give Ambrogio access (for example through OAuth), you authorise it to act within the permissions you grant and only as described in the Privacy Policy. You can disconnect a channel at any time, and you can also revoke access from the platform itself.
• Platforms change. Third parties may change or withdraw their APIs, limits and rules, or suspend or restrict your account on their side. We are not responsible for that or for any resulting loss of access, reach or content.
• Some channels, such as X, may be handled manually: Ambrogio drafts, you post, and you can record the result in Ambrogio.

Acceptable use

You agree not to use the Service to:

• break the law or infringe anyone's rights, including intellectual property and privacy rights;
• publish spam, harassment, hate, deceptive or misleading content, impersonation, or fake engagement, or to run coordinated inauthentic activity;
• breach the rules of any connected platform (for example automation, rate-limit, or content rules), or use Ambrogio to evade a platform's restrictions or a ban;
• access accounts, data or systems you are not authorised to access, or probe or disrupt the Service;
• reverse engineer, scrape, or resell the Service, or use it to build a competing product;
• upload malware, or content you do not have the right to share.

We may remove content, limit features, or suspend or terminate access if we reasonably believe these rules are being broken.

Your content

You own your content: what you give to Ambrogio (brand details, voice guidelines, notes, messages, connected channel data) and the drafts you approve and publish. We claim no ownership of it.

You grant BlackBear S.r.l. a limited, non-exclusive licence to store, process and display your content, and to send the relevant parts to the providers listed in the Privacy Policy, solely to provide and secure the Service to you. This ends when you delete the content or your account, subject to the retention described in the Privacy Policy.

No guarantees on results

Ambrogio is a tool to help you work. We do not promise any engagement, reach, followers, leads, sales, rankings or other outcome from using it. Suggestions, scores, metrics and the learning that Ambrogio applies are estimates and may be incomplete or wrong. Performance figures come from third-party platforms and your own entries, and we do not guarantee their accuracy.

Our intellectual property

The Ambrogio software, design, name and brand assets belong to BlackBear S.r.l.. These Terms give you no right to them beyond using the Service as intended. Open-source components remain under their own licences.

Privacy and cookies

Our Privacy Policy explains what data we process and why, and how we use cookies. You can change your cookie choices at any time with the Cookie settings link in the footer.

Availability and disclaimer

The Service is provided “as is” and “as available”, as a beta. We do not warrant that it will be uninterrupted, error-free or secure, that drafts or data will be accurate, or that it fits a particular purpose. We rely on third-party providers (for example hosting, database, AI, messaging and the connected platforms) and are not responsible for their outages or changes. Please keep your own copy of anything important.

Limitation of liability

To the fullest extent permitted by Italian and EU law, BlackBear S.r.l. is not liable for indirect, incidental, consequential or punitive damages, or for loss of profits, data, reputation, audience or business, arising from your use of the Service. This includes content you chose to publish, actions by connected platforms, and inaccuracies in AI output.

Our total liability for any claim relating to the Service is limited to the fees you paid us for the Service in the 12 months before the claim (which, during the free private beta, is nil).

Nothing in these Terms limits liability that cannot be limited by law, including for gross negligence, wilful misconduct, or your mandatory rights as a consumer under Italian and EU law.

Indemnification

If you use the Service for business purposes, you agree to indemnify BlackBear S.r.l.against claims by third parties arising from content you approved and published, your breach of these Terms, or your breach of a third party's rights or a platform's rules. This does not apply to consumers to the extent the law does not allow it.

Termination

• By you: stop using the Service at any time, disconnect your channels, and ask us to delete your account at hello@blackbear.so.
• By us: we may suspend or end your access for breach of these Terms or to protect the Service or others, and we may end or change the private beta at any time. Where reasonably possible we will give notice, and we will not give notice where the reason is serious misuse.
• On termination your right to use the Service ends. We delete or anonymise your data as described in the Privacy Policy, unless the law requires us to keep it.

Changes to these Terms

We may update these Terms, for example for new features, legal requirements or the end of the beta. We will update the “Last updated” date and, for material changes, tell you by email or in the Service. Using the Service after the changes take effect means you accept them.

Governing law and disputes

These Terms are governed by Italian law, without prejudice to mandatory EU rules. Please contact us first at hello@blackbear.so and we will try to resolve the issue in good faith. Failing that, the courts of Milan, Italy have jurisdiction. If you are an EU consumer, you keep the mandatory consumer-protection rights of your country of residence, including the right to bring a claim before your local courts.

Severability

If any provision of these Terms is found unenforceable, the rest remains in effect.

Contact

Questions about these Terms: hello@blackbear.so
BlackBear S.r.l. · Via Adeodato Ressi 12, 20125 Milan (MI), Italy · VAT/Tax ID IT14810280967